Game Developers Conference 2024German Exhibitors AVOW GmbH

AVOW GmbH

Booth number: S849-7
www.avow.tech

About us

AVOW is an award-winning, global app growth company specializing in mobile OEM advertising. Founded with the vision to revolutionize mobile OEM advertising, AVOW has rapidly emerged as an industry leader with more than 100 advertisers on their roster.

Through its partnerships with premium mobile OEMs, and alongside its recent proprietary tech, AVOW Intelligence, the company provides access to over 1.5 billion daily active users, and offers clients over 10-million monthly downloads.

AVOW Leadership

AVOW Team

Address

AVOW GmbH
Oranienstr. 185
10999 Berlin
Germany

Phone:  +49 30 32505602

Contact person:

Joel Brodie
Director of Business Development – US
E-mail: joel.brodie@avow.tech

Products & Services

Wireless / Mobile / Handheld Software, Services and Technologies
Online Game Software, Servies and Technologies
Game-Related Computer Products, Services and Technologies

AVOW is a global app growth marketing company specialized in mobile OEM advertising. Through their partnerships with premium mobile OEMs and their proprietary tech, AVOW Intelligence, the company provides access to over 1.5 billion daily active users (DAUs) and over 10 million monthly downloads for its clients.

Mobile OEMs such as Xiaomi, Oppo, Vivo, Huawei and Transsion, amongst others, offer up an untapped global audience for brands and developers to tap into via a myriad of advertising and marketing options. AVOW has built relationships with and aggregates all the major mobile OEMs, offering clients a simple and hassle-free means to access mobile OEM advertising inventory at scale.

AVOW achieves this through its 3 main product offerings:

  • Dynamic Preloads

  • On-Device Display Advertising

  • Alternative App Stores (AAS)

Dynamic Preloads

Dynamic Preloads, also known as the “out of box experience” (OOBE), allow apps to be prominently displayed and recommended to users during the initial setup of their smartphones. By employing Dynamic Preloads, app developers can have their app presented to millions of potential news users. Moreover, with a simple opt-in by the user, the latest version of the app is installed from the Google Play Store, ready to be used on the phone after setup.

Dynamic Preloads Preview

On-Device Display Advertising

Mobile OEMs offer a whole host of display ad formats to capture the users attention at various points during their mobile journey. These would include, splash, video, interstitial, browser, app drawer and any more. These ads also take advantage of mobile OEMs robust targeting capabilities, ensuring ads aren’t just being shown, but are seen by the right audience to maximize in-app event conversion rate & ROAS.

Alternative App Stores

AAS presents an opportunity to get apps onto each OEM’s app store and increase the app’s visibility and opportunity to advertise within that OEM ecosystem. Apps can take advantage of app store featuring, whilst developers get the freedom of choice to choose alternative payment solutions when monetising their apps. This flexibility and freedom allows developers to also negotiate with mobile OEMs when it comes to commissions from app sales and IAP.

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