Dynamic Preloads, also known as the “out of box experience” (OOBE), allow apps to be prominently displayed and recommended to users during the initial setup of their smartphones. By employing Dynamic Preloads, app developers can have their app presented to millions of potential news users. Moreover, with a simple opt-in by the user, the latest version of the app is installed from the Google Play Store, ready to be used on the phone after setup.